Category: University Relations

Office of University Relations

The Office of University Relations is responsible for the strategic positioning of the University to its key audiences. The department leads the creation and implementation of integrated marketing campaigns that support the University’s strategic plan. University Relations works with various constituents to ensure a consistent image across all marketing and public relations communications including publications, advertising, media relations, special events, internal and external communication, and interactive media.
Contacts
For more information:

Office of University Relations
Unistructure – Administration Hall
401-232-6120

Graphic Standards

Bryant University has a clearly defined University logo that will be used on all materials that represent the institution to particular audiences. In order to place that logo on materials or a Web site, an individual, organization, or department must contact University Relations to gain permission. There cannot be any alteration of the Bryant University logo.

There are two other accepted logos that fall within the Bryant University graphic standards. Individuals or organizations wishing to use either of these logos must also contact the University Relations Department for prior approval:

  • Bryant Bulldogs (athletic logo)
  • National Alumni Council Archway logo

The Bryant University seal is only used for formal academic materials. Anyone seeking to use the University seal must contact University Relations to gain permission.

Bryant University letterhead and business cards will remain consistent. A specific institutional image has been developed that supports the University’s graphic standards.

Media Relations

It is the policy of Bryant University that all media inquiries and contacts received by employees, faculty, and students in relation to the University, its services, or activities will be referred to the University Relations Department.

The Director of Public Relations and/or Executive Director of University Relations function as the University’s official spokespersons. The Director and/or Executive Director work with senior administrators to gain necessary information and communicate appropriate messages.

The Director of Public Relations will establish and maintain a cooperative relationship with the media. Media relations efforts are also organized through the Assistant Athletic Director for External Relations. The University will respond as soon as possible to requests from the media, recognizing that most requests involve deadlines.

Through a planned media relations program, the University Relations Department and Athletic Department will help develop a strong, positive image of Bryant University to support its endeavors and enhance communications with the external community.

All media must communicate with the University Relations Department or the Athletic Department before coming to campus. Reporters, photographers, and television crews may not enter the campus to interview or photograph staff, faculty, or students without approval by the Director of Public Relations, Executive Director of University Relations, or the Assistant Athletic Director for External Relations.

Employees should notify the Department of Public Safety (DPS) when they encounter reporters, photographers, or television crews on the campus who are unaccompanied by an escort from University Relations. DPS, upon investigation, will notify the Director of Public Relations of the media’s presence.

Unauthorized personnel who divulge confidential information to the media on matters pertaining to the University and its students will be subject to disciplinary action.

Employees identifying themselves to the media as representing the University, without specific authorization to do so, are subject to disciplinary action up to and including dismissal.

Contacts
Office of University Relations
Unistructure – Administration Hall
401-232-6120

Printed Material

To enhance the University’s integrated marketing efforts and assure that Bryant University is effectively communicating its image among its many constituents, University Relations will take the leadership role in supervising brand messaging and graphic standards across the campus. This affects brochures, advertising, newsletters, invitations, logo development, and special projects.

University Relations will work with all divisions to provide strategic direction regarding any materials that will be distributed to various audiences.

All printed materials that feature the Bryant University logo will be reviewed by University Relations before production to ensure that these materials meet the University’s brand messaging and graphic standards.

University Relations will work with all divisions to help them identify appropriate resources to achieve their marketing and communication goals.

Bryant’s Web Governance Policies

The Bryant University Digital Properties which include our high profile websites and primary  social media channels, are critical branding tools for the institution. Our online properties and presences serve to:

  • Manage relationships with incoming students, internal audiences (faculty and staff), alumni, business and community partners, and other key audiences;
  • Communicate the University brand and priorities;
  • Offer effective guidance to and presentation of key information.

Maintaining the content on Bryant Institutional websites and other digital properties is a substantive undertaking, and it’s imperative that we ensure clear, consistent communication across thousands of pages on an ongoing basis. Our success in achieving our core objectives is directly tied to the websites functioning at the highest levels of information quality and user experience, in line with best practices for digital content.

Bryant’s institutional websites and digital properties such as social media channels are often the initial touchpoint a student, scholar, or prospective faculty member has with the institution. Positive first impressions are critical to facilitating meaningful relationships. If our digital properties have inaccurate information, outdated design, conflicting brand messages, or an inconsistent user experience, we have made a poor impression. The user may abandon the site entirely, and key opportunities may be lost. Therefore, it’s essential that we work from common guidelines and policies in order to ensure that the quality of our online experiences reflects the high quality of our education.

Click here to access Bryant’s Web Governance Policies