To enhance the University’s integrated marketing efforts and assure that Bryant University is effectively communicating its image among its many constituents, University Relations will take the leadership role in supervising brand messaging and graphic standards across the campus. This affects brochures, advertising, newsletters, invitations, logo development, and special projects.
University Relations will work with all divisions to provide strategic direction regarding any materials that will be distributed to various audiences.
All printed materials that feature the Bryant University logo will be reviewed by University Relations before production to ensure that these materials meet the University’s brand messaging and graphic standards.
University Relations will work with all divisions to help them identify appropriate resources to achieve their marketing and communication goals.